GroComm

Branding
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GroComm is bridging the gap between technology and humanity through conversational AI solutions. We worked with them to build outstanding branding as they were preparing for their U.S. market.

In the GroComm logo, the harmony of visual aesthetics and symbolism is captured at its finest.

At its heart, the logo adopts the endearing "kawaii" aesthetic, a concept rooted in Japanese pop culture that signifies cute or adorable characteristics. This innovative design decision infuses an element of friendliness, approachability, and modernity to our brand, helping us stand out in the dynamic tech industry.

The centerpiece chatbot image, meticulously crafted with rounded yet slightly blocky shapes, is a visual metaphor for GroComm's unique positioning. It symbolizes commitment to seamlessly merging the precision and efficiency of technology with the empathy and adaptability of human communication.

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